Effective Date: December 1, 2023

Mirta Group LLC ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or contact us. By using our website, you agree to the practices described in this Policy.

‍1. Information We Collect

‍We may collect the following types of personal information from you:

‍Personal Identification Information: Name, email address, phone number, business name, etc.
‍Usage Data: IP address, browser type, access times, pages viewed, and referring websites.
‍Marketing Data: Preferences, feedback, and information submitted through contact or lead forms.

We collect this information when you:
Fill out a form on our site.
Subscribe to our newsletter.
Book a consultation or contact us directly.

‍2. How We Use Your Information

‍We use the information we collect to:

Provide and manage our services.
Respond to inquiries and support requests.
Improve our website and marketing efforts.
Send emails or updates related to your inquiry or our services.
Comply with legal obligations.

‍3. Sharing Your Information

‍We do not sell your personal information. We may share your data with:
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‍Service providers who help us operate our website and services (e.g., analytics, email marketing platforms).
‍Law enforcement or government authorities if required by law or to protect our rights.

All third parties are required to respect the security of your data and treat it in accordance with the law.

‍4. Data Retention

‍We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

‍5. Your Privacy Rights

‍Depending on your location, you may have the right to:

Access the personal data we hold about you.
Request correction or deletion of your data.
Object to or restrict processing of your data.
Withdraw your consent at any time (where applicable).

To exercise any of these rights, contact us at: jeff@mirtagroup.com

6. Cookies and Tracking Technologies

‍We may use cookies and similar technologies to:

Analyze website traffic.
Improve user experience.
Deliver targeted ads (if applicable).
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You can set your browser to refuse some or all cookies, or to alert you when cookies are being used.

‍7. Security

‍We implement industry-standard security measures to protect your personal information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

‍8. Third-Party Links

‍Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing any personal data.

‍9. Children’s Privacy

‍Our services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children. If we learn that we have collected data from a child, we will delete it promptly.

‍10. Changes to This Policy

‍We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

‍11. Contact Us

‍If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

‍Mirta Group LLC
jeff@mirtagroup.com
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Privacy Policy for Mirta

Last Updated: July 5, 2025

1. Introduction

Welcome to Mirta ("we", "us", "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered PPC analysis service (the "Service"). Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the service.

2. Information We Collect

We collect information that is essential to provide and improve our Service. The information we collect falls into two categories:

A. Personal and Account Information

Registration Information: When you sign up for our Service, we collect personal information, such as your name, email address, and company name, to create and manage your account.
Authentication Information: To connect to the Google Ads API on your behalf, we use Google's OAuth 2.0 authentication system. We securely store a long-lived refresh token provided by Google, which allows our agent to access your Google Ads data without storing your Google password.

B. Google Ads Data

When you grant our application access, we collect data from your Google Ads account via the Google Ads API. Our access is strictly **read-only**. We analyze this data but never make changes to your campaigns.

Performance Metrics: We collect aggregated and daily performance data, including but not limited to impressions, clicks, cost, conversions, and cost-per-conversion at the campaign, ad group, and keyword levels.
Account Structure: We analyze your campaign settings, such as bidding strategies, budget amounts, location targeting, and network settings.
Change History: We access the change history of your accounts to correlate performance shifts with specific strategic changes, which is a core feature of our Causal Memory Engine.

3. How We Use Your Information

We use the information we collect in the following ways:

To Provide and Maintain Our Service: To run our analysis engine, generate your weekly and monthly reports, calculate moving averages, and provide prioritized recommendations.
To Improve and Personalize the Service: To understand how our agent is used and to develop new features, such as proactive alerts and performance benchmarks.
To Communicate With You: To send you your generated reports, service-related announcements, security alerts, and support messages.
For Security and Compliance: To prevent fraud, enforce our terms of service, and comply with legal obligations.

4. Data Sharing and Disclosure

Your trust is paramount. We are extremely careful with your data.

No Sharing of Client-Specific Data: We will **never** share identifiable performance data or account structures from one client with another. Your campaign data is siloed and confidential.
Anonymized, Aggregated Benchmarking: To provide high-value insights, we may use anonymized and aggregated data from multiple clients to create industry benchmarks (e.g., "average CPA for plumbing services in the Northeast"). This data is fully anonymized and cannot be traced back to any individual account.
Third-Party Service Providers: We may use third-party vendors for services like cloud hosting (e.g., Google Cloud Platform) and database management (e.g., Firestore, PostgreSQL). These vendors are bound by strict confidentiality agreements and do not have permission to use your data for their own purposes.
Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation.

5. Data Security

We use administrative, technical, and physical security measures to help protect your information. All sensitive data, such as OAuth refresh tokens, is encrypted at rest in our database. While we have taken reasonable steps to secure the information you provide to us, please be aware that no security measures are perfect or impenetrable.

6. Data Retention

We retain your personal information and Google Ads data for as long as your account is active with us, as it is necessary to provide our historical analysis and memory features. If you choose to terminate your account, you may request that we delete your associated data, subject to our legal obligations to retain certain information.

7. Your Rights

You have the right to access, update, or delete your personal account information at any time by logging into your account settings. You can revoke our access to your Google Ads data at any time through your Google Account's security settings page.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at jeff@mirtagroup.com.

Mirta Group Privacy Policy